Spot the flower – Make the right choice!

You’re standing in the supermarket again, aren’t you? 

One hand on the trolley, the other holding a bottle that says “eco”, “green”, or “planet-friendly” in soft pastel colours. But what does that really mean?  

You flip it over. More claims. Fewer answers. And five minutes later, you’re still trying to work out if this product is actually good for the environment – or just good at marketing. 

…or maybe you’re online, scrolling through endless “sustainable” options, each one promising to be better, cleaner, safer. But with no real way to compare, it’s hard to tell what’s genuine and what’s just… clever branding. 

That’s where the EU Ecolabel comes in. It’s not just another logo. It’s your shortcut to certainty. 

Every product that carries the EU Ecolabel has been independently verified to meet strict environmental standards – and it has to perform just as well as conventional alternatives. No fluff. No greenwashing. Just facts. 

From washing powder to paint, shampoo to stationery – over 100,000 products across Europe now carry the EU Ecolabel. That little flower means lower emissions, fewer harmful chemicals, smarter resource use – and yes, real results. 

You don’t have to spend more. You don’t have to compromise. And you don’t have to decode every label you see. 

So whether you’re in the supermarket aisle or browsing on your phone, save yourself the second-guessing. 

One logo. Many benefits. Every aisle. EU Ecolabel.

Not sure which products are EU Ecolabel certified? Check out the Product Catalogue